ICLEAN Brand Competitiveness
Core positioning -- a prerequisite for building brand competitiveness
Accurate core positioning is the prerequisite for the survival and development of enterprises.Any enterprise needs to have a clear positioning for its survival and development, because even if it has a positioning, it may collapse if it is not clear.Then how to find a reference in the industry, accurate positioning, has become an important factor in shaping the overall image of the enterprise in the market.This requires a keen insight into the market, accurate grasp of the force.Positioning includes positioning of target consumers, positioning of products and positioning of sales channels.
Focus on innovation -- the guarantee of enhancing brand competitiveness
Brands need to be based on focused technological innovation.In product research and development, according to the market demand for subdivision, continuous development of new products, continuous provision of replacement products, to provide customers with differentiated personalized products, but also for the continuous development, training, consolidation and improvement of their own ability.Independent innovation is not only an important way to build brand competitiveness, but also a guarantee to enhance brand competitiveness.Akon is committed to the research and development of products, the world's advanced sanitary concepts and aesthetic ideas into the products, leaving the simple and convenient use to consumers.In the long run, focus on innovation is the reflection of enterprise focus quality culture in the eyes of the public.
Meet demand -- a measure of brand competitiveness
Brand is established on the premise of mutual trust between enterprises and customers, so cultivating and building a dedicated and personalized brand relationship with customers is a leap from quantity to quality.To meet the needs of customers, that is, to fully understand, respect and grasp the needs of customers, so that customers to generate brand satisfaction, loyalty.In fact, a brand is equal to a customer, and owning a customer means owning a brand. The ability to meet customer needs and maintain stable customer relations is an important index to measure the competitiveness of an enterprise's brand.Akon is working hard to listen to customers and think for customers to strengthen the solid foundation of Akon sanitary ware brand.
Keep the promise - the key to keep the brand competitive
How to establish a kind of credit for the enterprise brand, and then into the intangible assets of the enterprise.In the era of brand consumption, consumers are more and more inclined to buy the added value of products rather than the pure value of goods.The core of market economy is credit economy, and the competition based on commercial commitment is the key to maintain the competitiveness of enterprise brands.The foundation of brand dependence is credit. Enterprises should be loyal to customers and establish customer loyalty to the brand, that is, establish a friendship relationship with customers, so as to win the trust of customers.
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